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  • Over the past years, there has been increasing attention to partisanship and party’s strategies. Partisans are essential for electoral success or survival of a party. Thus, parties aim to increase their share of partisans and the intensity of allegiance to their label to reap some of positive benefits of partisanship (e.g., higher turnout) with a strategic appeals. Lesser known is how parties appeal to specific constituencies, known as party targeting, affects the nature of partisan allegiance. I argue that partisanship among targets will be stronger and more resilience than among non-targets. This can have implications for party support over time as parties adapt their programs in attempts to increase their support in the electorate. In this paper, I propose and empirically test a theory about party targeting and partisan support. I expect that party targeting is associated with the development of stronger partisan support among targets over time. Using observational data, this paper investigates partisan support after party targeting of new communities (e.g., LGBQTIA+, immigrants, ethnic communities, etc.) in some Western democracies, and examines parties’ capacity to enhance their support in the specific voters. Specifically, using the module 5 of the Comparative Study of Electoral Systems (CSES) and the British Household Panel Study (BHPS), I hypothesize the followings: 1- Support for a party increases in targeted versus non-targeted constituencies. 2- Support for a party increases more among targets who are ideologically close versus those less close to a party. 3- Support for other parties decreases in targeted versus non-targeted constituencies. 4- Prior perception of close party ideology and targeted communities affects current party support. I will use regression models with cross-sectional and panel data to test these abovementioned hypotheses. First, using cross-sectional data, I will identify the relationship between targeted communities and party support. With an interaction between targeted communities and ideological proximity with a party, I will provide evidence that party targeting affects communities across parties in political systems (H1 to H3). I expect that party targeting intensifies those already ideologically closer to the party, whose communities are present in a party appeal. Secondly, to test hypothesis four, I will use time-series data from the British case to analyze whether prior perceptions of proximity among targets causes intensification of partisanship, and not the opposite. Panel data highlights the causal direction between these factors: perceptions of targeting and party support. The BHPS supports this empirical strategy with a long panel survey available in a multiparty system. I will compare support in moments when a party targets specific constituencies versus moments when a party does not target these constituencies (H4). (xsd:string)
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  • (CSES) (xsd:string)
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  • CSES-Bibliography (xsd:string)
?:dateModified
  • 2022 (xsd:gyear)
?:datePublished
  • 2022 (xsd:gyear)
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  • english (xsd:string)
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  • Party Targeting and Partisan Support (xsd:string)
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  • inproceedings (xsd:string)
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  • American Political Science Association (APSA) (xsd:string)
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  • Bibsonomy (xsd:string)
  • In American Political Science Association (APSA), 2022 (xsd:string)
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  • Comparative Study of Electoral Systems (CSES) (xsd:string)
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  • 2022 (xsd:string)
  • CSES (xsd:string)
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  • english (xsd:string)
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