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Secular changes are taking place in the way how election campaigns are conducted (Mancini/Swanson 1996) and how politics is portrayed in the mass media of advanced democracies. Political communication is said to have become more personalized during the last years - at the expense of abstract institutions such as the political parties. In parliamentary democracies in particular the coverage of politics in the major mass media appears to have moved towards a more presidentialized direction (Mughan 2000). If such changes are in fact occuring, it seems likely that gradually the criteria voters utilize in arriving at their voting decision will shift towards the characteristics of political candidates. The more ‘personalized’ voters decide the more important will be the criteria on which their judgement of political leaders is based. Is this basis a superficial image of political candidates or do voters instead build their judgement of leaders according to more rational criteria such as leaders’ competence to solve a nation’s urgent political problems, or the candidates’ leadership qualities? Obviously, the recruitment of democratic political leaders and the quality of democratic government both are heavily dependent on how this question can be answered.
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CSES-Bibliography
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Leader Traits, Leader Image and Vote Choice
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inproceedings
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2nd General Conference of the European Consortium for Political Research
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Bibsonomy
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In 2nd General Conference of the European Consortium for Political Research , 29, 2003
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Comparative Study of Electoral Systems (CSES)
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2003
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CSES
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input2014
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