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?:abstract
  • Attacking the political opponent is one major strategy in election campaigns. However, evidence on the effectiveness of negative campaigning is rather mixed. In televised debates, the situation is worse. From content analyses of televised debates in the United States and Germany we know that about one third of candidate statements are attacks. We also know that especially challengers rely on this strategy to corner the incumbent. However, evaluations on the effectiveness of negative campaigning in televised debates are more or less based on speculations. This paper suggests a new approach to quantify the impact of negative statements. Focusing on the 2005 and 2009 German televised debates, we first use content analyses to identify attacking statements. Second, we assess viewers’ reactions to negative statements by using data from real-time response (RTR) measurement collected in the context of experiments. In 2005, 50 participants were equipped with RTR technique; in 2009 we have RTR data from about 250 subjects. The results indicate that negativity works: Most of the attacks evoke increasing positive evaluations of the originator of a negative statement whereas the political opponent suffers from an attack. In addition, attacks increase the image of the originator in all political camps – even viewers supporting the attacked candidate usually react in a positive way to negative statements. (xsd:string)
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  • (GLES) (xsd:string)
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  • GLES-Bibliography (xsd:string)
?:dateCreated
  • 3. Fassung, März 2014 (xsd:gyear)
?:dateModified
  • 2013 (xsd:gyear)
?:datePublished
  • 2013 (xsd:gyear)
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?:name
  • Measurement and Effects of Negativity in Televised Debates (xsd:string)
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  • inproceedings (xsd:string)
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?:sourceCollection
  • 41. Joint Sessions of Workshops of the European Consortium for Political Research (ECPR) (xsd:string)
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  • Bibsonomy (xsd:string)
  • In 41. Joint Sessions of Workshops of the European Consortium for Political Research (ECPR), 2013 (xsd:string)
?:startDate
  • 11.03.-16.03.2013 (xsd:gyear)
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  • German Longitudinal Election Study (GLES) (xsd:string)
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  • 2013 (xsd:string)
  • FDZ_Wahlen (xsd:string)
  • GLES (xsd:string)
  • GLES_input2013 (xsd:string)
  • GLES_pro (xsd:string)
  • GLES_version3 (xsd:string)
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