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?:abstract
  • There is reason to assume that the media, especially TV, has an effect on voters’ candidate evaluations, which in turn should have an effect on their voting decisions. In many countries the volatility of the electorate and thus the number of undecided voters has increased due to trends such as declining partisanship. Evidence indicates that it is indeed those voters who are not guided by traditional political predispositions that respond most strongly to campaigns, and for whom candidates are especially important when casting their votes. We will examine whether the portrayal of the chancellor candidates in television news coverage influenced voters’ evaluations of candidates as well as their voting decisions during the 2005 and 2009 campaigns. For this purpose a multi-level approach is used here, matching data from a content analysis of television news with data from two rolling cross-section surveys (RCS) over the same time period. Our findings indicate, that the more visible a candidate is and the more positive the media reports about him, the more positive are voters’ evaluations on this candidate and the more voters are inclined to vote for his party. This especially holds true for the challenger candidate, because the incumbent is constantly visible in the media and the media’s tone towards him is also more steady, whereas coverage on the challenger candidate more strongly increases with the campaign and the media climate towards him is not as established. (xsd:string)
?:author
?:comment
  • (GLES) (xsd:string)
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  • GLES-Bibliography (xsd:string)
?:dateCreated
  • 2. Fassung, Februar 2013 (xsd:gyear)
?:dateModified
  • 2012 (xsd:gyear)
?:datePublished
  • 2012 (xsd:gyear)
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is ?:hasPart of
is ?:mainEntity of
?:name
  • Campaign Coverage on Candidates and Its Effect on Voting Decisions (xsd:string)
?:publicationType
  • inproceedings (xsd:string)
?:reference
?:sourceCollection
  • 22. World Congress of Political Science (IPSA) (xsd:string)
?:sourceInfo
  • Bibsonomy (xsd:string)
  • In 22. World Congress of Political Science (IPSA), 2012 (xsd:string)
?:startDate
  • 08.07.-12.07.2012 (xsd:gyear)
?:studyGroup
  • German Longitudinal Election Study (GLES) (xsd:string)
?:tags
  • 2012 (xsd:string)
  • FDZ_Wahlen (xsd:string)
  • GLES (xsd:string)
  • GLES_input2012 (xsd:string)
  • GLES_pro (xsd:string)
  • GLES_version2 (xsd:string)
  • ZA5303 (xsd:string)
  • checked (xsd:string)
  • inproceedings (xsd:string)
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