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  • Background Despite advertising bans in most European Union (EU) member states, outlets for promotion of tobacco products and especially e-cigarettes still exist. This study aimed to assess the correlates of self-reported exposure to tobacco products and e-cigarettee advertising in the EU.Methods We analysed data from wave 82.4 of the Eurobarometer survey (November\textendashDecember 2014), collected through interviews in 28 EU member states (n=27 801 aged >=15 years) and data on bans of tobacco advertising extracted from the Tobacco Control Scale (TCS, 2013). We used multilevel logistic regression to assess sociodemographic correlates of self-reported exposure to any tobacco and e-cigarette advertisements.Results 40\% and 41.5\% of the respondents reported having seen any e-cigarette and tobacco product advertisement respectively within the past year. Current smokers, males, younger respondents, those with financial difficulties, people who had tried e-cigarettes and daily internet users were more likely to report having seen an e-cigarette and a tobacco product advertisement. Respondents in countries with more comprehensive advertising bans were less likely to self-report exposure to any tobacco advertisements (OR 0.87; 95\% CI 0.79 to 0.96 for one-unit increase in TCS advertising score), but not e-cigarette advertisements (OR 1.08; 95\% CI 0.95 to 1.22).Conclusion Ten years after ratification of the Framework Convention for Tobacco Control, self-reported exposure to tobacco and e-cigarette advertising in the EU is higher in e-cigarette and tobacco users, as well as those with internet access. The implementation of the Tobacco Products Directive may result in significant changes in e-cigarette advertising, therefore improved monitoring of advertising exposure is required in the coming years. (xsd:string)
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?:comment
  • http://dx.doi.org/10.1136/tobaccocontrol-2016-053479. (Eurobarometer) (xsd:string)
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  • Eurobarometer-Bibliography (xsd:string)
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  • 2017 (xsd:gyear)
?:datePublished
  • 2017 (xsd:gyear)
?:doi
  • 10.1136/tobaccocontrol-2016-053479 ()
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?:eprint
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  • 6130 (xsd:string)
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?:issn
  • 0964-4563 ()
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  • e2 (xsd:string)
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  • Correlates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 European Union member states (xsd:string)
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  • article (xsd:string)
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  • Bibsonomy (xsd:string)
  • In Tobacco Control, 26(e2), 6130-e133, 2017 (xsd:string)
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  • EB - Standard and Special Eurobarometer (xsd:string)
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  • 2017 (xsd:string)
  • EB82.4 (xsd:string)
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  • e133 (xsd:string)
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  • 26 (xsd:string)