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  • According to the media and to marketing entrepreneurs, as well as to various political observers, yuppies (young urban professionals) are believed to be vanguards in cultural and political change of the 1980s. The pseudo-scholarly perception suggests that yuppies display a unique combination of social-ethical liberalism and social-economic conservatism and, in addition, are distinguishable by a low level of political engagement and a strong emphasis on lifestyle distinctiveness. A cross-cultural analysis of survey data from seven countries indicates that although yuppies tend to hold liberal social and ethical views,there is no evidence for their conservatism on economic matters, abstinence from political engagement or emphasis on lifestyle distinctiveness. Furthermore, the analysis provides no evidence that yuppies form part of a broader category of young left-wing professionals constituting the "new class" of the 1990s. In a final analysis the idea of a syndrome of distinctive yuppie attitudes is rejected for the seven countries. (xsd:string)
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  • 1993 (xsd:gyear)
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  • 1993 (xsd:gyear)
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  • 667 (xsd:string)
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  • Yuppies in cross-national perspective: Is there evidence of a yuppie value syndrome? (xsd:string)
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  • In Political Psychology, 14(4), 667-696, 1993 (xsd:string)
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  • European Values Study (EVS) (xsd:string)
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