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  • PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH ; The Public and Public Opinion in Political Theories - Vincent Price 11; The Deliberating Public and Deliberative Polls - Peter Neijens 25; The News as a Reflection of Public Opinion - Thomas E. Patterson 34; Advocacy: Alternative Expressions of Public Opinion - Kurt Lang & Gladys Engel Lang 41; Studying Elites vs. Mass Opinion - Ursula Hoffmann-Lange 53; The Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard Debatin 64; Popular Communication and Public Opinion - Debra Merskin & Jonathan David Tankel 73; The Historical Roots of Public Opinion Research - Anthony Oberschall 83; Mass-observation and Modern Public Opinion Research - Murray Goot 93; The Start of Modern Public Opinion Research - Hans L. Zetterberg 104; Public Opinion Research in Emerging Democracies - Robert Mattes 113; PART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE Knowledge and Attitudes - Penny S. Visser, Allyson Holbrook & Jon A. Krosnick 127; Conceptions of Attitudes and Opinions - Roger Tourangeau & Mirta Galešic 141; Theories on the Perception of Social Reality - William P. Eveland Carroll J. Glynn 155; Pluralistic Ignorance and Nonattitudes - Patricia Moy 164; Spiral of Silence Theory - Dietram A. Scheufele 175; Public Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff & Yariv Tsfati 184; Effects of the News Media on Public Opinion - Hans Mathias Kepplinger 192; Agenda-setting, Framing and Priming - Patrick Roessler 205; PART THREE: METHODOLOGY ; The Methodological Strengths and Weaknesses of Survey Research - Herbert Weisberg 223; The Uses and Misuses of Polls - Michael W. Traugott 232; Face-to-face Surveys -Jennifer Dykema, Danna Basson & Nora Cate Schaeffer 240; Surveys by Telephone - Paul J. Lavrakas 249; Self-administered Paper Questionnaires - Don A. Dillman & Nicholas L. Parsons 262; Internet Surveys - Vasja Vehovar, Katja Lozar Manfreda & Gašper Koren 271; Different Survey Modes and International Comparisons - Yang-chih Fu & Yun-han Chu 284; Sampling - Colm O'Muircheartaigh 294; Survey Non-response - Adam J. Berinsky 309; Split ballots as an Experimental Approach to Public Opinion Research - Thomas Petersen 322; Panel Surveys -Jochen Hansen 330; Focus Groups and Public Opinion - David L. Morgan & Collin E. Fellows 340; Content Analyses and Public Opinion Research - Winfried Schulz 348; Designing Reliable and valid Questionnaires - Kenneth A. Rasinski 361; The Psychology of Survey Response - Norbert Schwarz 374; The use of Scales in Surveys - Michael Häder 388; The use of Visual Materials in Surveys - Thomas Petersen 398; Validation Studies - Michael W. Traugott 408; Identifying Value Clusters in Societies - Hans L. Zetterberg 417; PART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCH ; The Legal Status of Public Opinion Research in the World - Wolfgang Donsbach & Uwe Hartung 431; Attitudes of the Public Towards Public Opinion Research and Polling - Anne Hildreth 441; Attitudes of Journalists Toward Public Opinion Research - David H. Weaver 451; Codes of Ethics and Standards in Survey Research - Tom W. Smith 459; Archiving Poll Data - Wolfgang Jagodzinski & Meinhard Moschner 468; The News Media's use of Opinion Polls - Frank Brettschneider 479; The use of Surveys by Governments and Politicians - Robert M. Eisinger 487; The use of Public Opinion Research in Propaganda - Michael Kunczik & Eva Johanna Schweitzer 496; The Effects of Published Polls on Citizens - Sibylle Hardmeier 504; PART FIVE: SPECIAL FIELDS OF APPLICATION ; The use of Surveys as Legal Evidence - Anne Niedermann 517; Public Opinion and the Economy - Lutz M. Hagen 526; Marketing Research - Humphrey Taylor 534; Social Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land 545; Assessing Long-term Value Changes in Societies - Ottar Hellevik 556; Exit Polls and Pre-election Polls - Kathllen A. Frankovic 570; International Comparative Surveys: Their Purpose, Content and Methodological Challenges - Marta Lagos 580 ; The use of Voter Research in Campaigns - Fred Steeper 594 (xsd:string)
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