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?:abstract
  • "To compare the effectiveness of different prenotification and invitation procedures in a web-based three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two 'invitation and reminder' conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups."Ergänzend werden Daten zur SMS-Nutzung der deutschen Bevölkerung aus dem ALLBUS 2004 herangezogen. (xsd:string)
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?:comment
  • (ALLBUS) (xsd:string)
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  • ALLBUS-Bibliography (xsd:string)
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  • Aufgenommen: 27. Fassung, Februar 2013 (xsd:gyear)
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  • 2008 (xsd:gyear)
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  • 2008 (xsd:gyear)
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  • 213 (xsd:string)
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  • english (xsd:string)
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  • 2 (xsd:string)
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  • Prenotification in Web-Based Access Panel Surveys: The Influence of Mobile Text Messaging Versus E-Mail on Response Rates and Sample Composition (xsd:string)
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  • article (xsd:string)
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  • Bibsonomy (xsd:string)
  • In Social Science Computer Review, 26(2), 213-223, 2008 (xsd:string)
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  • ALLBUS (xsd:string)
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  • 2008 (xsd:string)
  • ALLBUS (xsd:string)
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  • 223 (xsd:string)
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?:uploadDate
  • 18.01.2013 (xsd:gyear)
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  • 26 (xsd:string)