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"This study aims at pointing at an important problem: Vague concepts in survey questions may trigger differential associations and, thus, impact respondents' answers. If these associations vary systematically with other explanatory variables it may introduce bias in observed empirical relationships. We illustrate this problem relying on a survey of 3467 Germans that were asked probing questions regarding the concepts left and right after placing themselves on the left-right scale. We find that individuals attribute very different meanings to the concepts "left" and "right". This seems to impact measurement values on the left-right scale. In addition, our results provide evidence that associations are systematic in nature, which could bias the effects of other explanatory variables. These results indicate that the interpersonal comparability of this measurement instrument (the left-right scale) across individuals is impaired. We discuss various solutions and recommend replacing the left-right scale with a battery of questions about issues with more specific ideological content in future surveys. Our findings have important implications for survey research in general, and underscore the necessity to investigate to what extent "vague" concepts mean the same for different individuals that belong to the target population."Die Studie wird mit den ALLBUS-Daten von 2008 durchgeführt.
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ALLBUS-Bibliography
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Aufgenommen: 29. Fassung, März 2015
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Vague Concepts in Survey Questions: A General Problem Illustrated with the Left-Right Scale
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2014
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ALLBUS
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ALLBUS2008
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ALLBUS_input2014
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ALLBUS_pro
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ALLBUS_version29
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FDZ_ALLBUS
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checked
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english
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techreport
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