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?:abstract
  • Technological advancements and improvements in supply chains force businesses to consid-er the entire world as a market. At this point, segmenting countries according to various viewpoints has implications for businesses. Thus, businesses can develop strategies for countries under different segments. In this context, the study aimed to classify countries into groups using variables related to citizens' perceptions of life. The data used in the study were obtained from the open data compiled from the World Values Survey (VWS) and the Europe-an Values Survey (EVS). In this context, the average linkage method, one of the clustering analysis methods, was used. As a result of the analysis, it was found that countries with a common heritage that are geographically and economically close to each other are grouped together. (xsd:string)
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  • (EVS) (xsd:string)
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  • EVS-Bibliography (xsd:string)
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  • 2023 (xsd:gyear)
?:datePublished
  • 2023 (xsd:gyear)
?:doi
  • 10.55769/gauniibf.1289927 ()
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  • 45 (xsd:string)
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  • İnsanlarin Hayat Algilari Veri̇leri̇ Bağlaminda Kümeleme Anali̇zi̇ İle Ülkeleri̇n Pazar Segmentasyonu (Market Segmentation Of Countries Wi̇th Clustering Analysis Based On People's Life Perceptions Data) (xsd:string)
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  • article (xsd:string)
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  • Bibsonomy (xsd:string)
  • In GAUNIIBFD, 5(2), 45-55, 2023 (xsd:string)
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  • European Values Study (EVS) (xsd:string)
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  • 2023 (xsd:string)
  • EVS (xsd:string)
  • EVS_input2023 (xsd:string)
  • EVS_pro (xsd:string)
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  • 55 (xsd:string)
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  • 5 (xsd:string)