PropertyValue
schema:about
  • MEDIA COMMUNICATION AND LANGUAGE (en)
  • MEDIEN KOMMUNIKATION UND SPRACHE (de)
  • SCIENCE AND TECHNOLOGY (en)
  • University Research the Sciences (en)
  • WISSENSCHAFT UND TECHNIK (de)
schema:alternateName
  • Online Panel Research (de)
  • Online Panel Research (en)
schema:citation
  • Die Daten wurden für ein Kapitel des folgenden Herausgeberbandes verwendet: Mario Callegaro et al (Hrsg.): Online Panel Research: A Data Quality Perspective (Wiley Series in Survey Methodology) John Wiley & Sons, 1. Auflage, 2014
schema:comment
  • Das OnlinePanel rekrutiert neue Mitglieder ueber eine Vielzahl von OnlineQuellen wie Erlaubnismarketing abfangen von WebBefragungen auf verschiedenen WebSites Kooperation mit anderen OnlineUmfragePlattformen Verweisungssystem Google AdWords und Banner Werbung (de)
  • In June 2009 members of one of the largest Austrian nonprobability online panels were invited to participate in a web survey A total of 1803 panelists filled out the entire web questionnaire The questionnaire covered various topics that can be divided into four main categories It collected information about 1 the reasons for becoming a member of the online panel 2 general attitudes and personality eg the Big Five 3 media usage consumer behavior personal interests and recreational activities and 4 sociodemographic characteristics of the respondents This data set covers the first topic only To characterize the participating online panel members in terms of their attitudes toward the panel respondents were asked to select all applicable items from a list of seven reasons for joining the online panel The questionnaire also asked respondents to indicate the number of other online panels in which they were enrolled In addition to directly asking panelists whether their motives for enrolling in the online panel were of a monetary nature the concept of materialism Richins 1987 was employed to measure the level of monetary orientation of online panel members From the online panel provider’s database we extracted additional information about past participation behavior in the online panel the type of recruitment that brought members into the panel and the date of entry (en)
schema:conditionsOfAccess
  • A Data and documents are released for academic research and teaching (en)
  • A Daten und Dokumente sind fuer die akademische Forschung und Lehre freigegeben (de)
  • Download (en)
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schema:creator
is schema:dataset of
schema:datePublished
  • 2014-04-10
schema:identifier
  • 10.4232/1.11882
schema:inLanguage
  • deu
disco:kindOfData
  • Dataset
schema:name
  • Buying Behavior and Personal Attitudes (en)
  • Buying Behavior and Personal Attitudes (de)
schema:publisher
schema:spatialCoverage
schema:temporalCoverage
  • 2009-06-17/2009-06-29
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disco:universe
  • Online panel members (en)
  • Panelmitglieder (de)
schema:version
  • 1.0.0