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quite a number of Serbians didn’t want to get vaccinated. The media hype began with statements that everyone is travelling to Serbia for vaccination. Regional media outlets blew this up and it was soon picked up by other European media. The most read Croatian and Bosnian news portals 24sata and Klix.ba included headlines such as "People from region massively rushed to get vaccinated in neighbouring Serbia" and "Serbia is massively vaccinating Bosnian citizens". Associated Press and ABC News published that foreigners flocked to Serbia to get vaccinated and The Guardian picked up the statement from their president Aleksandar Vučić where he begged Serbians to get the vaccine. Soon Serbia became the hotspot for vaccination and affirmed itself as a "covid tourism" destination. Travel agencies offering different travel arrangements to Serbia became the focus of media’s attention
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