PropertyValue
?:author
?:datePublished
  • 2021-12-16 (xsd:date)
?:headline
  • Is Kraft 'Paying You' To Skip Cheesecake Due to a Cream Cheese Shortage? (en)
?:inLanguage
?:itemReviewed
?:mentions
?:reviewBody
  • In mid-December 2021, the cream cheese brand Philadelphia, which is owned by Kraft-Heinz, announced an unusual offer — a $20 digital reward in exchange for purchasing a dessert that doesn't contain cream cheese (e.g., a dessert other than cheesecake). The video contained in the above ad suggests, with mention of an empty grocery store shelf, that the offer is directly related to a shortage of cream cheese. The offer went viral, with a number of outlets reporting, using varying word combinations, that Kraft will pay you to replace Christmas cheesecake during the 2021 holiday season. So, was Kraft promising to pay you to skip the cheesecake on Christmas 2021? It all depends. Admittedly, this was the first we'd ever heard of a Christmas cheesecake. Nevertheless, the headlines about Kraft or its Philadelphia subsidiary could have led to the false belief that anyone could get $20 to skip out on cheesecake. That is not the case. The small print on the website for the offer stated that it was limited to as long as supplies last. If you clicked of Official Offer Terms at the bottom of the page, you would be taken to a PDF that stated that 18,000 people would get up to $20 reimbursed if they signed up during specified time slots and showed a receipt for a dessert that replaces a homemade cheesecake. For those who wished to participate, there were two time slots, one on Dec. 17 and the other on Dec. 18, 2021, to sign up and hope you were a quick enough draw to get the reward. Once applicants met the requirements and secured their reward, they would have to wait an estimated two to four weeks to receive it, per the Terms and Conditions. It's unclear to us whether this actually helped ease the cream cheese shortage or simply served as a promotion for Philadelphia's brand. After all, the offer came with this caveat: We reached out to Kraft to learn more about the offer, but didn't get a response in time for publication. We will update this story if we get a response. (en)
?:reviewRating
rdf:type
?:url