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  • 2016-12-21 (xsd:date)
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  • CNN and MSNBC in Ratings Freefall, Fox Soundly Beating Both Combined? (en)
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  • On 7 December 2016, the web site Truthfeed published an article reporting that the MSNBC and CNN cable news channels went into a ratings freefall after the 2016 presidential election while Fox News' viewership increased: This article was based on a 6 December 2016 report published by The Hill, which correctly stated that Fox News was averaging an audience of 2.9 million viewers (compared to CNN’s 960,000 and MSNBC’s 959,000) a month after theelection. CNN and MSNBC did see a ratings dip after Donald Trump's election victory on 8 November 2016, although attributing the decline wholly or primary to Trump supporters' boycotting those news outlets seems to be a matter of assumption or speculation rather than hard data. According to Nielsen ratings data compiled by TV Newser, Fox News' overall viewership indeed grew in the month following the election, while both MSNBC and CNN saw their ratings dip. In the key 25-54-year-old demographic for the primetime hours, however, all three networks saw their audience shrink, although the losses for CNN (-47%) and MSNBC (-42%) were proportionally much larger than that of Fox News (-2%). Although Truthfeed credited some form of Trump boycott for this ratings dip, the truth is that the decline in viewership was largely expected. Fox News, MSNBC, and CNN all saw major viewership gains during the 2016 election, and a post-election decline was fairly inevitable: Nonetheless, according to Business Insider both CNN and MSNBC had record-breaking years in 2016: As of late March 2019, Adweek's TV Newser was still ranking Fox News as outdrawing CNN and MSNBC combined: (en)
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