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Example: [Collected via e-mail, 2006] www.lighttounite.orgLight A Candleand Bristol-Myers Squibb will donate $1 to the National AIDS Fund All you have to do is load the page.And move the match to the candle imageAnd light it, and $1 will be donated to the National AIDs fund.There will be a maximum of 100,000 dollars donated,but right now only 11,390 candles have been litAnd every person can help and it takes 2 seconds!Origins: In conjunction with World AIDS Day, Bristol-Myers Squibb launched its third annual Light to Unite campaign on 27 November 2006. The purpose of the Light to Unite promotion is to both raise awareness of HIV/AIDS issues and raise funds for communities across the United States whose HIV/AIDS needs are underserved (and, the more cynical would say, to promote Reyataz, Bristol-Myers Squibb's anti-HIV drug). The promotion promises to deliver $1 to the National AIDS Fund for every visitor who comes to the www.lighttounite.org web site through 31 December 2006 and lights a virtual candle. However, the promotion was capped at a maximum contribution of $100,000, and the Light to Unite site received over 100,000 candle-lighting visitors within a short time of its launch, so further web site visits are no longer raising additional monies for the National AIDS Fund. However, it is possible — as sometimes happens — that the sponsor (Bristol-Myers Squibb) will react to the overwhelming public response by raising its maximum contribution cap.
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