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In October 2017, Michelle Simard, the mother of nine-year-old Jacob Thompson, started a GoFundMe campaign for the somber task of having to raise funeral expenses for her terminally ill son. Simard explained that Jacob was unlikely to live to see another Christmas due to a spreading form of cancer known as neuroblastoma: Although Simard's initial message was intended to address the sticker shock of the costs associated with funeral planning, another campaign grew out of hwe fundraiser. According to WBZ-TV, Jacob was thrilled by a side effect of that fundraiser — his receiving a number of early Christmas cards: On 2 November 2017, CNN's Jake Tapper tweeted the address to which interested parties could sent cards or letters to Jacob: That same day, Barbara Bush Children's Hospital described the outpouring of Christmas cheer toward Jacob as wonderfully overwhelming, but they also issued a minor request to well-wishers: Unfortunately, Jacob finally succumbed to cancer and passed away on 19 November 2017, but not before he had received Christmas greetings from some high-profile celebrities:
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