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In mid-September 2021, multiple news outlets reported that it was possible to book a stay in Planters' 26-foot vehicle that's shaped like a giant peanut. The reports were true. On Sept. 14, Hormel Foods, which owns the Planters brand, announced the following in a press release: In other words, the company was asking fans to go to a specific website at the noted time to try book the accommodations — but only one participant would actually be able to go through with the reservation, and then that winner would be able to select a guest for the experience. Further details on the competition's rules and criteria were unknown. We went to the website before the contest's start and found the below-displayed interior renderings of the so-called Nutmobile. The images show decorations and furniture supposedly inside the vehicle with the PLANTERS name across them. Hormel, which bought the Planters brand from Kraft Heinz in early 2021, is based in Minnesota. In addition to the above-outlined contest for fans, the release said the company was donating money to an organization in the state that aims to protect its natural land and wildlife.
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