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In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leading pasta manufacturers, engendered controversy and prompted calls for boycotts when during the course of an interview with an Italian radio program, he responded to a question about whether he would ever feature a gay family in his company's commercials by saying (as roughly translated into English): We won't include gays in our ads, because we like the traditional family. If gays don't like it, they can always eat another brand of pasta. Everyone is free to do what they want, provided it doesn’t bother anyone else: Guido Barilla subsequently issued a clarification (i.e., a typically evasive form of apology) for his remarks on the company's web site and Facebook page, stating: By the end of the following year, Barilla (the company and the man) seemed to have executed an about-face on the issue of non-traditional families, an adjustment of viewpoint that at least some observers believed to be genuine:
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