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In May 2014 Facebook announced they would be rolling out an Identify TV and Music feature that would allow users who access the social media platform through their cell phones to identify and tag music or television programs playing in their area. When a user begins to compose a status update, Facebook will activate the phone's microphone, filter out live conversations, and try to detect and identify audio programming. If a matching song is found, Facebook will include a sample of the music in the status; if a matching television program is found, Facebook will label the specific season and episode so you can avoid any spoilers: Facebook said the digital fingerprinting feature would be opt-in only, meaning users would have to give the program permission to start. Once activated, an icon on the face of the phone would indicate that the microphone was active and the phone was listening. Users who opted in could still choose to turn off the feature on a post-by-post basis. (Audio fingerprinting would only be available in the United States and only via iOS and Android mobile apps; it would not function if Facebook were accessed through a browser.) Facebook's announcement was later updated to address rumors that the new app would listen in on, and store, user conversations: Two years later, a similar rumor erupted, holding that Facebook was listening to user conversations in order to better target advertising and content to them.
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