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On 9 November 2014, a long-circulating conspiracy theory about Monster brand energy drinks, the symbol 666, and a secret agenda to infiltrate Christian homes with satanic beverages crossed over when a lengthy video explanation of the concept was published to YouTube, shared on Facebook, and viewed by millions of users: The clip displayed above featured a very sincere woman who laid out the Monster 666 theory in-depth, and her claims rested on a number of assumptions, including the assumptions that Satan worshippers are numerous, have infiltrated large corporations for unknown reasons, and seek to use their wealth and power to pointlessly infuse benign daily objects with coded signals. Another crucial assumption was most Americans don't know enough about how Hebrew works to understand it doesn't quite translate to what the woman in the video suggests: The matter of the cross is solved by the video's narrator, who believes the symbol she identifies as Christian is turned upside down with each sip of the drink, invoking the common idea that adherents of Satan employ subverted Christian icons. The woman never fully articulates what the end game of secret Satanic symbols on Monster energy drink cans might be, but she concludes: You see these Ms everywhere. Hats, t-shirts, bumper stickers. Is there another agenda here? If God can use people and product, so can Satan. The rumors about 666s and other Satanic hidden symbols on Monster energy drinks have been circulating since at least 2009; however, the video has revived the old and long-debunked rumors with a vengeance. Ultimately, the claim involving a 666 on Monster energy drink cans relies on the incorrect assumption the three claw marks comprising the logo represent three iterations of the Hebrew symbol Vav, resulting in a Hebrew equivalent of 666. But 666 in Hebrew would be written Tav Resh Samech Vav, or six hundred sixty-six. At the end of the clip, the woman points to a cross in the Monster logo, which is inverted when the can is tipped for drinking. However, the symbol to which the woman refers is phi, a pre-Christian Greek character that has nothing to do with Christianity, witchcraft, or Satanic messaging.
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