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Trans species man who self-identifies as a deer accidentally shot by hunters, reads the headline on a screenshot of an article circulating on Facebook in Kenya , South Africa and elsewhere . The screenshot shows two photos of a man with large antlers on his head, his body painted brown and white to resemble a deer. Text under the photos reads : A South Carolina man who self-identifies as a deer has been transported to the hospital via helicopter after being shot by two hunters. A user in Kenya has posted the screenshot on a public group page with nearly 915,000 members. What’s going on here? We checked. ‘Where facts don’t matter’ Using a TinEye reverse image search of the photos, we found a fuller version of the article on the HuntingPA outdoor community website, posted in November 2020. Here it’s credited to World News Daily Report , a website that claims to be satirical. We were then able to find the original article on World News Daily Report. The site’s slogan is Where facts don’t matter. It includes a disclaimer that the publisher assumes all responsibility for the satirical nature of the articles, which are entirely fictional. Satire is a broad category, but can be defined as the use of humour, irony, exaggeration or ridicule to expose and criticise people’s stupidity or vices. Over the years Africa Check has fact-checked several claims circulating on Facebook that were based on World News Daily Report’s satirical stories . This story, like the others, is not true. But where did the photos come from? A further search turned up 27-second and 43-second videos on YouTube, uploaded on the Humanimals channel in 2010 and 2018. These led us to the Aurora Dancewear and Costume website , which says the deer costume was developed in 2009 by makeup artist Laura Baker.
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