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In January 2016, social media users became interested in rumors stating that for $1, individuals could purchase a key tag at Wendy's entitling customers to free Frostys for the entire calendar year. Confusion about the promotion was rife, as evidenced by much of the social media chatter about the Wendy's $1 Frosty Key Tag promotion. Clearly, many users were interested in the deal, but few were able to locate any useful information, even from the official Wendy's Twitter account: Others had more luck, in a hit or miss fashion similar to an unrelated, botched Sam's Club promotion: We contacted Wendy's media relations department by phone, but were unable to get an answer. We e-mailed that department along with their social media relations team, neither of which replied to our query. Wendy's social media accounts didn't feature any information on the promotion, nor did its staff respond to customer questions in any posts we could see. We located a press release dated 30 November 2015, which stated: Whether the promotion was offered at all Wendy's locations, specific participating locations, or was regionally limited remained unclear. We obtained photographs of a 2016 Wendy's Frosty Key Tag, obtained at an unspecified Wendy's location on the West Coast: It also was not immediately apparent whether Wendy's sold a limited amount per location, or just restricted the promotion to a certain timeframe. On 6 January 2016 Wendy's provided the following response: Wendy's Frosty Key Tag for 2017 was confirmed via the brand's Twitter account in November 2016:
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