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In September 2018, reports emerged that the beverage giant Coca-Cola had entered negotiations with a Canadian cannabis company over producing a new, cannabis-infused drink. On 17 September, for example, Fox Business wrote: Bloomberg similarly reported that: These reports prompted several inquiries from readers about the veracity of claims that Coca-Cola was already in negotiations over a beverage that would contain CBD (cannabidiol). Statements from both Coca-Cola and Aurora Cannabis conspicuously left open the possibility that the two companies were indeed in negotiations over a CBD-infused recovery drink, but neither party has confirmed any plans or even talks, on the record. As such, the reports remained unproven as of 18 September 2018. In a statement, Coca-Cola drew an emphatic distinction between cannabis, on the one hand (which contains the psychoactive component tetrahydrocannabinol, or THC) and CBD, a key constituent of cannabis which has no mood-altering properties: In response to our inquiry, a spokesperson for Coca-Cola directed us to the company's existing public statement and declined to issue any confirmation, clarification, or denial of existing reports about purported talks with Aurora. Aurora Cannabis were even more tight-lipped in their public statement, clarifying that they had no agreement in place with any beverage company, but not commenting on claims about negotiations with Coca-Cola, nor refuting the content of any recent news reports: We asked the company for confirmation, denial or clarification of Bloomberg's reports but did not receive a response in time for publication.
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