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  • 2021-01-19 (xsd:date)
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  • Did Domino's Pizza Workers Save a Loyal Customer's Life? (en)
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  • In January 2021, an online advertisement about Domino's Pizza workers saving a man's life was displayed on prominent news websites. Its text read: Man Orders Pizza Every Day for 10 Years Until Employees Realize Something Is Very Wrong. We've run into quite a few ads like these that, once clicked, end up being quite misleading. Another ad for the same story said: Domino's Calls Cops, When Missing Customer Is Found Sprawled. We've reported on misleading ads about Tom Selleck and Anthony Hopkins, as well as what was purported to be a shirtless Donald Trump. However, the ad about Domino's Pizza employees saving a man's life was true. Readers who clicked the ad were led to a 62-page slideshow article that combined two different and unrelated stories. The first story was titled: In a Twist of Fate, Pizza Shop Employees Save a Loyal Customer's Life. It told the story of an Oregon man named Kirk Alexander. Alexander had ordered Domino's Pizza almost every night for 10 years. On May 7, 2016, employees at the Salem, Oregon, pizza shop discussed how the loyal customer hadn't ordered in around 11 days. KATU News reported that Sarah Fuller, general manager of the Domino's location, asked a delivery driver to check in on him: Reader's Digest also reported that Alexander might not have made it had the Domino's employees waited even one more day: It was not made public what health concern Alexander had faced that led to his hospitalization. On May 11, 2016, Domino's Pizza employees who saved Alexander's life appeared on Good Morning America: At the end of the video, broadcaster Robin Roberts surprised Fuller and assistant manager Jenny Seiber: The story also appeared on Reddit's r/savedyouaclick subreddit, back when the advertisement text was: This Man Ordered Domino’s Pizza Every Day for Ten Years, You Won’t Believe What Happens Next. The post received 12,700 points, which meant it likely was so popular that it made it near the top of the front page of Reddit.com. (en)
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