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On 26 July 2016, Michigan cherry farmer Marc Santucci shared a post on Facebook asserting that he was forced to destroy 14 percent of his tart cherry crop in order to protect the market for cherries imported from overseas: Santucci's post slowly circulated on the social network, attracting the attention of blogs and health-conscious social media users through September 2016. As presented, Santucci's tale sounded like an unbelievable level of bureaucratic interference with the farm industry and left readers wondering whether his report about having to destroy 40,000 pounds of edible cherries in order to make room for imported cherries (and was not allowed to donate or in any way use diverted cherries) was accurate. Online articles pinned blame for the cherry-chucking on the United States Department of Agriculture (USDA), citing a 29 July 2016 Detroit Free Press article about the social media controversy that referenced the federal Agricultural Agreement Act of 1937. The Detroit Free Press article only briefly mentioned the USDA as a starting point for a very complex cherry charter, noting that cherries were originally not regulated under the Agricultural Agreement Act, but the cherry industry opted into its provisions in 1995. The act in question was introduced in 1937 due to tumultuous agricultural conditions that exacerbated the Great Depression and aimed to facilitate orderly marketing conditions for agricultural commodities in interstate commerce for the express purpose of stabilizing farmers' income. Cherry industry experts stressed that the 1995 extension of the regulation to include the tart cherry market was voluntary and had been desired by many cherry farmers: A 29 July 2016 editorial published in the Michigan Farm News also addressed what it framed as multiple misrepresentations in Santucci's viral post, starting with the reason cherry crops were thusly regulated. A horticulture specialist noted that the cherry farmers themselves (not the USDA) had sought market regulation after experiencing damaging price fluctuations: Generally, the Agricultural Agreement Act ensures relatively stable income for tart cherry farmers in the face of a volatile market, with one of the drawbacks of that stability being that in boom crop years (as 2016 was), farmers may end up with a good deal of product they are precluded from selling on the open market. However, although some outlets claim CIAB heavies visited farms to ensure every cherry lies unchomped, tart cherry farmers have options beyond leaving their surplus crop to rot in the sun: Likewise, the Michigan Farm News piece stated that: Santucci himself told Grand Rapids television station WXMI that the dumping of surplus cherries wasn't expressly mandatory, but their short shelf life makes it difficult to find alternative uses for them: It was true that Santucci's 2016 crop was (as with that of all other cherry growers) subject to a growers' agreement barring surplus cherries from the marketplace, and Santucci asserted he had insufficient time to properly divert his surplus cherries to other uses or markets. But the agreement under which the tart cherry market is regulated doesn't mandate surplus cherries be destroyed, nor does the protocol exist to protect foreign imports. Cherry growers in several states voluntarily opted in to a USDA marketing agreement (rather than being forcibly regulated) following a period of instability in the cherry industry, and agriculture experts widely agree the provision provides more protection than harm to cherry growers.
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