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Example: [Collected via Facebook, September 2015] Origins: In September 2015, a scam promising a free $20,000 Tiffany diamond ring began circulating via Facebook: The message was originally posted to the Macys.com Facebook page (which has no affiliation with the actual Macy's department store chain, whose Facebook page can be found under the name Macy's and not Macys.com) on 27 September 2015, and within 18 hours of its posting it had been shared more than 400,000 times. The message eventually reached the real Macy's organization, who confirmed that the giveaway was fake: Tiffany & Co. also released a statement warning consumers about this social media scam: These types of scams are very popular on Facebook, with similar schemes targeting Amazon, Costco, BMW, and Kroger customers. An article from the Better Business Bureau notes that Facebook users should not trust any page that promises to give something away for free:
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