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A video featuring crowds of people interacting with virtual animals was shared on Facebook in February 2017 along with a message claiming that the footage showed a 7D Hologram Park in Japan, where visitors can touch, feel, and even smell these digital creations. The video features clips from a variety of locations: The animals shown in this video were not part of a virtual zoo or a '7D' hologram exhibit, but instead are part of an advertising campaign for National Geographic that was reappropriated and made into a viral video. In 2011, National Geographic teamed up with the British digital advertising agency Appshaker to create an augmented reality exhibit in various malls: Although the footage appears to show people interacting with these virtual animals, Appshaker's setup does not use holograms. The animals were projected onto a screen, where they appeared to be in close proximity to the filmed audience. A behind the scenes video offers a closer look at the setup:
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