|
?:reviewBody
|
-
A phenomenon know as like-farming refers to unscrupulous online activity in which fraudsters post salacious material in order to generate as many likes, shares, and comments as possible. As the popularity of these posts and pages grows, so do the opportunities to scam social media users. For instance, a fraudster may edit a post to include a malware link or request personal information — or, if the audience has grown large enough, change the page's focus entirely and start selling spammy products. In January 2020, the popular grocery chain Aldi was used in one such scam. A fraudulent post from a page resembling the official Aldi USA Facebook page promised everyone who shared or commented on it the chance to win a year's worth of free groceries: This post did not originate with the official Aldi Facebook page, and the grocery chain is not giving away a year of free groceries to any Facebook fans who like, comment, or share this post. For starters, the post does not appear on the official Aldi USA Facebook page, nor on any of the store's other social media pages. We also checked the grocery chain's website for any mention of a grocery giveaway, but this too-good-to-be-true deal is not listed among Aldi's specials. Lastly, this fraudulent Facebook post follows the same script of dozens of other like-farming scams: It makes a big promise (a year of free groceries) in order to entice readers, then makes a simple request (to comment or share) to ensure that this post reaches a larger audience. The post is also light on specifics (11 pm in what time zone? And what Sunday?) and originated on a page unaffiliated with the grocery chain. Here's how the Better Business Bureau described like-farming scams: This is not the first time that Aldi has been used for this type of scam. In 2015 (and again in 2019), a scam post offering free Aldi coupons was circulated on social media. We reached out to Aldi for more details and will update this article if more information becomes available.
(en)
|
![[This page as RDF]](http://data.gesis.org/claimskg/static/rdf-icon.gif){kind=icon}