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An image featuring a statement ostensibly taken from Donald Trump's 1987 book The Art of the Deal, about how to get people to believe a lie, was circulated on social media in May 2016 after the quote was posted by The Hayride a conservative political commentary site: However, the passage You tell people a lie three times, they will believe anything. You tell people what they want to hear, play to their fantasies, and then you close the deal does not appear in Trump's The Art of the Deal, nor did we find any record of his ever having uttered or written it elsewhere. The closest match to this thought that is expressed The Art of the Deal has to do with exaggeration, not lying: The quote in question is a variation of a propaganda technique known as the big lie, which Adolf Hitler described in his memoir Mein Kampf as follows: This quote is also similar to a phrase that is often attributed (although possibly incorrectly) to Nazi propaganda minister Joseph Goebbels: If you repeat a lie often enough, it becomes the truth.
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