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We do not know who first paused to ponder the ornate design of an Oreo cookie before eating it, but the decorative embossed pattern is considered integral to the Oreo experience and has inspired praise from such highfalutin sources as American architectural critic Paul Goldberger, who enthused on the occasion of its 75th birthday that the cookie's form leaps across stylistic boundaries to epitomize modernism: While the cookie-in-itself may not be difficult to grasp, some find that the meaning of its elaborate embossed design nonetheless remains elusive. There is no official explanation of what the ring of four-leaf flowers, the segmented line with intermittent dots encircling it, the television antenna-like structure atop the name OREO, or the 90 evenly-spaced pillars adorning its outer rim are supposed to stand for (if anything). And despite there being no good reason to assume the pattern is anything other than decorative, there are those for whom the Oreo cookie's design represents a deep, dark mystery to be plumbed. Do the symbols communicate a hidden message? An interesting theory summarized in a 2014 Reddit post links the symbology of the Oreo to the medieval Knights Templar and the fraternal order of Freemasonry, two organizations often implicated in grand-scale conspiracy theories: There's a lot to unpack there, but we'll forego the factual claims for a moment to address the burning question on the lips of anyone unaccustomed to swimming in the murky waters of conspiracism: So what? If, in fact, the Oreo's designer was a Freemason, so what? If, in fact, there are esoteric symbols on the cookies, so what? If the presence of those symbols isn't coincidental, what are we supposed to make of that? What's the point of putting them on a cookie? To be frank, there are probably no rational answers to those questions, nor is it likely that all conspiracy theorists would offer up the same ones. These are folks who claim to find similar symbolism everywhere, including in classical art, popular media, religious texts, corporate logos, and on ordinary currency. They regard such symbols as emblems of a secretive, all-powerful organization — call it Freemasonry, the Order of Solomon's Temple (aka the Knights Templar), the Illuminati, or the New World Order — that has conspired behind the scenes to rule every nation on the planet, like puppet-masters, for centuries. Beyond absolute world domination, it's unclear what the secret society's underlying raison d'être is supposed to be. Some say it's religious (a Jewish or Catholic conspiracy), others say it's occult or Satanic (e.g., a conspiracy to install the Antichrist), others say it's political (e.g., Communism), and still others promote the notion that an evil race of humanoid reptiles is behind it all. So, why, if it's such a super-secret conspiracy, are graphic symbols of this organization to be found everywhere, including on cookies? The various reasons ventured by conspiracy theorists include the following: As you ponder the above, also consider this: Oreos are the largest-selling packaged cookie in the entire world, with $2.9 billion in sales annually in more than 100 different countries. Mondelez International, the parent company of Nabisco, which manufactures Oreos, reports that more than 40 billion of the cookies are baked and consumed every year. Whether it's for the purpose of mind control, covert communication, or mass Satanic conversion, their consumer reach is beyond compare. Indeed, if world domination is one's goal, it's hard to escape the conclusion that Oreos are, in fact, indispensable for that purpose. Unless, of course, the symbolism with which they're embossed is, and always has been, nothing more than a decorative pattern. It's time to take a closer look. The practice of molding or stamping decorative imagery on cookies (or biscuits, as they are also called) is quite old. In its simplest form, a method called docking, the dough is perforated with small holes to prevent it from puffing during baking. At its most complex, the technique entails embossing the surfaces of baked goods with intricate designs for aesthetic or ceremonial purposes. Innovations brought about during the industrial revolution ensured a future in which cookies would be mass-produced by the billions: In 1908, one of the new industrial-scale baked goods companies created to profit from these rapidly improving production capabilities, Sunshine Biscuits, introduced a product called Hydrox, a creme-filled chocolate sandwich cookie with an embossed design on the top and bottom. It was a sensation, and four years later inspired Sunshine's biggest competitor, the National Biscuit Company (Nabisco), to launch a knock-off: the Oreo (many assume that the Oreo came first and Hydrox was a copycat, but the reverse was true). The first thing to know about the Oreo's design, then, is that it was modeled after that of another product, Hydrox, which also had an embossed pattern on its face. The second thing to know is that the design evolved over time. The pattern we're familiar with today was implemented in 1952, and is a more complex version of the two designs that came before. Interestingly, when the Oreo was first introduced by Nabisco in 1912, writes Nicola Twilley in The Atlantic, it used a much more organic wreath for its emboss, later augmented with two pairs of turtledoves in a 1924 redesign. The third thing to know is that we've established the identity of the person who came up with the current design, a longtime Nabisco engineer named William A. Turnier, and although no one ever had a chance to interview him and inquire as to the meaning of the various elements in the pattern, his son has been quite forthcoming about his father's thinking. Remember the rumor quoted above about the Oreo's designer being a Freemason? Not so, says Bill Turnier of his father, who he claims scoffed when people asked serious questions about the design: Turnier's ring of four-petaled flowers was a stylized update of the more organic floral patterns used on earlier versions of the cookie. Claiming the shape is actually a version of the Knights Templar Cross Pattée does not make it so. Nor does a similarity between the antenna shape over the name OREO and the traditional Cross of Lorraine (which has also been identified with the Knights Templar in historical imagery) force one to conclude that it had a conspiratorial origin. The oval and cross in the center of the pattern is actually a variant of the Nabisco logo, which, according to the web site of the Bernhardt Fudyma Design Group, has been in use since 1900: While the notion that the world's top-selling cookie is somehow a vehicle for powerful secret entities to exercise world domination makes for an exciting story, such evidence as there is suggests that, like so many other staples of modern life, the only real motive behind its invention was the desire to manufacture a good product and sell it at a profit. Sometimes (as Sigmund Freud ought to have said, but didn't), a cookie is just a cookie.
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