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  • 2021-02-10 (xsd:date)
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  • Is Costco Closing Stores 'Across the Nation'? (en)
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  • On Feb. 10, 2021, an online advertisement appeared to announce big news about Costco Wholesale. The ad was displayed on various websites via the Outbrain advertising network. It featured a picture of a Costco store and read: [Pics] Say Goodbye: Stores Closing In 2020 Across The Nation. The outdated ad mentioned the year 2020. This likely meant that it had been displayed prior to the new year and had not yet been disabled. Readers who clicked the ad were led to a lengthy slideshow article on the Housecoast website. It spanned more than 50 pages and appeared to have been originally published on Feb. 10, 2020. Companies such as Lowe's, Kohl's, JCPenney, and Macy's made the list. While several of the stores in the article had experienced financial troubles, many of them had not yet closed. Costco never appeared in the story. The clickbait ad led readers to believe that Costco would be closing its stores. This was false. The story itself was poorly written and contained a number of grammatical errors. On Dec. 10, 2020, Costco Wholesale released its fiscal year 2020 financial results. The numbers were strong. There was no indication that Costco would be closing stores: In sum, a misleading ad appeared to claim that Costco was closing its stores. The resulting story never mentioned Costco even once. In the past, the Housecoast website published a similar misleading ad about CNN Chief White House Correspondent Kaitlan Collins. (en)
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