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On 29 August 2016, a video purportedly showing a hawk snatching up a snake and then dropping it amidst a family's barbecue was posted to YouTube: The video was widely shared online, but some viewers questioned the authenticity of the clip. Their skepticism was well founded, because on 1 September 2016, the the Hawthorn Hawks of the Australian Football League confirmed that they had concocted the viral video as a marketing ploy:
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