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On Feb. 8, 2021, a Facebook page called The Star Wars Hub published a post that indicated a Domino's pizza location in Ethiopia had come under attack from pirates, forcing some company employees to mount an armed defense of the restaurant: This item was not a factual recounting of real-life events. The meme was taken from a March 2016 post published by the Facebook page Domino's Pizza Ethiopia: Unofficial, which describes its output as being humorous or satirical in nature, as follows: The original 2016 post was shared more than 7,000 times on Facebook, while the February 2021 meme garnered more than 14,000 shares. Neither post carried a satire disclaimer. However, based on an examination of the comments written under each post, it appears most Facebook users understood that what they were reading was not intended to be taken seriously. For background, here is why we sometimes write about satire/humor.
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