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  • 2014-11-09 (xsd:date)
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  • Was a Plane with Landing Gear Failure Saved by Truck? (en)
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  • Rumors began to tout the supposedly incredible abilities of the Nissan Frontier after the advertising agency TBWA Worldwide produced a commercial in 2011 showing the pickup truck saving a plane after the latter's landing gear malfunctioned: The advertisement was presented like a breaking news story, including witness reports, shaky handheld footage, and an interview with the driver (an airport mechanic) who insisted he was not a hero. The video also included the words Fictionalization. Do not attempt written in small letters at the bottom of the screen, but many viewers missed and were left believing they had watched a real news segment: https://youtu.be/zdFd9AVlIOQAlthough many viewers believed the commercial depicted a real event, a 2013 Jalopnik article posited the feat shown in the advertisement was extremely implausible, if not outright impossible: The landing gear failure ad was just one of the deceptive television spots created by Nissan and TBWA Worldwide in 2011. One of their ads, entitled Hill Climb, was so misleading it raised the ire of the Federal Trade Commission, who said in a press release: Nissan issued a statement asserting they had not purposefully deceived customers, saying: Nissan takes its commitment to fair and truthful advertising seriously. The company has been and remains committed to complying with the law. The company seemed to be making an attempt to be more honest with its customers afterwards, as an even more implausible 2014 commercial for the Nissan Rogue featured several disclaimers, including Fantasy, do not attempt and Cars can't jump on trains: https://youtu.be/xmiM8_8-emE (en)
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