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  • 2016-10-23 (xsd:date)
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  • Trump Just Removed His Name from His Hotels Due to Plummeting Business? (en)
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  • On 22 October 2016, the web site Occupy Democrats published an article reporting that Donald Trump had just removed his name from his hotels due to plummeting business connected with his controversial political campaign: Donald Trump, however, is not stripping his name from his hotels. Established hotels, such as the Trump International Hotel in Chicago, will still bear his name. Rather, on 28 September 2016, Trump Hotels announced a new lifestyle brand of hotels to be named Scion. Although some reports have suggested that Trump's hotel business has suffered during the 2016 presidential campaign, Ivanka Trump, the Republican presidential nominee's daughter and the Executive Vice President of Development & Acquisitions at the Trump Organization, said that the business was stronger than ever in a press release about the new hotel brand: Although issues connected with the presidential campaign may have played a part in the decision to launch the new Scion branded hotels, Keven Murphy, chair of the Hospitality Services Department at Rosen College of Hospitality Management in Orlando, told NBC News that the change may simply reflect a new strategy targeted at attracting Millennials as customers: (en)
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