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Two days after the 7 July 2016 shootings at a Black Lives Matter protest in Dallas that killed at least five police officers, multiple web sites published items reporting that Chick-fil-A had essentially chosen a side in both the protests against police brutality and the Dallas tragedy that resulted from it: According to reports, Chick-fil-A allegedly unveiled Back the Blue shirts in July 2016 in response to events in Dallas: Nearly every version of the popular tale was written from a standpoint that presumed that people either opposed police officers or the Black Lives Matter movement: However, the claim about Chick-fil-A introducing Back the Blue shirts in response to events in July 2016 was easily disproved. In November 2015, the pro-law enforcement web site PoliceOne reported that the shirts were worn at a single Texas location of the chicken chain, and that event took place in October 2015, well before the July 2016 Dallas protest: The PoliceOne report linked to an article identifying the shirt-wearers as being in Conroe, Texas. We contacted Chick-fil-A corporate to ask whether the shirts were created in 2016, and whether they were a chain-wide issue, and a representative told us that the shirts were the work of high school employees of Chick-fil-A and that they were worn at a single location in Texas in October 2015. On 14 July 2016, a representative for Chick-fil-A clarified to us that the shirts were never meant as a reference to police officers:
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