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On 8 March 2018, the fast food chain McDonald's participated in celebrating International Women's Day by flipping images of its iconic golden arches upside down, so that instead of forming an M, it forms a W: Images of the inverted signage spread on social media, prompting some readers to ask whether they were real. McDonald's corporate officials have announced that the chain is indeed flipping its iconic M to honor women: We sent an e-mail asking how many McDonald's franchises would be participating and got no response. However, we can confirm that at least one restaurant in Lynwood, California, and owned by franchisee Patricia Williams has flipped the physical logo. The Los Angeles ABC affiliate KABC took aerial footage of the upturned sign:
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