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  • 2009-07-24 (xsd:date)
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  • Does Facebook's Policy Allow Them to Use Your Photos in Ads? (en)
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  • Facebook has been the subject of several outlandish rumors we've debunked over the years. Facebook is not implementing user fees, they are not about to make all posts public, nor is Facebook CEO Mark Zuckerberg closing Facebook. Yet another rumor regarding third-party advertisers employing Facebook users' photographs without permission has been around for more than a decade: The alert appeared to have been based on a bit of confusion over Facebook's social ads, a system that was launched around 2007 and displayed members' profile pictures to their friends in conjunction with advertisements when those members had taken some action that associated them with the advertised product or service: Facebook has not recently agreed to any change in policy allowing third-party advertisers to make unrestricted use of all photographs posted by members, as suggested by the example quoted above. As Facebook stated in their corporate blog, that rumor stemmed from policy-violating outside advertising which has since been discontinued: In the several years following that 2009 Facebook blog post, we have seen evidence that Facebook is using profile photos in advertisements. The names of Facebook users' friends can still show up in various places, such as group suggestions or advertising (for example, if a friend likes a specific brand, an ad may encourage a user to also like the brand), but only as text and not accompanied by photographs. Facebook users on desktop computers can control several aspects of how they see ads on the platform by visiting the Your Ad Preferences page, scrolling to Your Ad Preferences, and toggling the Ads that include your social actions switch. Users on the Facebook mobile app can tap the three lines in the top right portion of the screen, scroll down to Settings & Privacy, choose Settings, scroll down, and select Ad Preferences followed by Ad Settings, and then toggle the Ads that include your social actions switch. (en)
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