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  • 2021-11-09 (xsd:date)
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  • Did Germany Start a Campaign to Feed Americans? (en)
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  • In the fall of 2021, a series of videos started circulating on social media that supposedly showed a charitable campaign from Germany encouraging donations to feed hungry Americans. One posting of this claim on TikTok racked up more than 9 million views: While many social media users claimed that this Great Nations Eat campaign had been produced in Germany (some claimed China) in an effort to raise funds to feed hungry Americans, this video actually originated in the United States. This video comes from a 2015 campaign produced by the American charity Share Our Strength. The Great Nations Eat campaign was created by Share Our Strength and the creative agency BBG (Bartle Bogle Hegarty). In a news release, the group writes that it purposefully mirrored the public service announcements (PSAs) that often air in the United States to raise money to feed people in developing countries in an attempt to evoke an emotional reaction from American audiences. Billy Shore, CEO and founder of Share Our Strength, told Fast Company in 2015: The non-profit wrote in a news release at the time of the campaign's debut: While these ads were not actually produced in China, Germany, or Slovenia, the message in these ads — that millions of people in the United States are food insecure — is true. According to the U.S. Department of Agriculture (USDA), more than 10% of U.S. households (which amounts to about 38.3 million people) were food insecure in 2020. The USDA writes: Here is one of the American-produced Great Nations Eat ads that is presented as if China made this ad to feed hungry Americans: Here's another version of this ad from Germany: Millions of Americans truly struggle with hunger. While these ads were created to make it seem as if China, Germany, and other countries had released PSAs to feed hungry Americans, these videos were actually produced by an American charity and were designed to play on the tropes of similar PSAs. (en)
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