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Known as a famous Hollywood actor and one of the original men to portray the iconic character James Bond, Sean Connery died on Oct. 31, 2020. According to TMZ, he died at 1:30 a.m. at his home in the Bahamas. Entertainment Tonight made contact with the family, reporting that Connery's wife, Micheline Roquebrune, and his two sons, Jason and Stephane, told ET that he died peacefully in his sleep, surrounded by family. Following his death, at least one advertiser bought ad space on the social media platform Reddit, or on a mobile app that displays Reddit content. The ad read: sean connery's Net Worth Left His Family In Tears. Connery's name was lowercase, likely because the Net Worth Left His Family In Tears part is a template. It's not true. It's fabricated and completely baseless. Sean Connery's family was not left in tears because of his net worth. We previously reported on the net worth left his family in tears advertising ploy with Jeopardy host Alex Trebek. The late Kenny Rogers also appeared to be a victim of the ploy. The advertisement in question appeared to lead to Life Exact, a viral content website. It was first documented by Reddit user JezCon. It's unclear if the advertisement is still active on the website. We were unable to locate the ad, but it likely lead to a slideshow with multiple pages, where the idea was to make more money on the advertisements displayed during the slideshow than it cost to run the original ad alongside Reddit content. This is known as advertising arbitrage. Business and technology blog Margins is managed by Ranjan Roy and Can Duruk, and Roy defined arbitrage as leveraging an inefficient set of systems to make a riskless profit, usually by buying and selling the same asset. He also called it the mythical free lunch that economics tells us does not exist.
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