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  • 2018-01-19 (xsd:date)
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  • Are Women Using Their Menstrual Blood as Face Masks? (en)
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  • In January 2018, a widely-shared Facebook post tricked some readers into thinking there was an emerging beauty trend that involves women using their own menstrual blood as a face mask. Facebook user Alex Cruz posted several photographs of women, all with a thin layer of a red substance on their faces, along with this message: Despite being shared more than 18,000 times in less than a day, the menstrual blood face mask is no more than a clever hoax that plays off the sanguine appearance of a popular new skincare product. The Ordinary is a line of products sold by beauty company Deciem. Among them is The Ordinary AHA 30% + BHA 2% peeling solution, which produces an exfoliating face mask. The blood-red color comes from what the company describes as a studied Tasmanian Pepperberry derivative. The result is a thin layer of red solution smeared on to the user's face, giving an appearance identical to the photographs in Cruz's post. The images on the left are taken from the blood sisters hoax, while the four images on the right are taken from YouTube reviews of The Ordinary peeling solution: The blood sisters hoax is not to be confused with the so-called Vampire facial, a beauty treatment popularized by Kim Kardashian, which involves a dermatologist drawing blood from your veins, using a centrifuge to separate out what's called platelet-rich plasma, and then injecting that into your face. (en)
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