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  • 2015-12-29 (xsd:date)
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  • McDonald's Getting Rid of the Dollar Menu? (en)
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  • In late December 2015, many web sites and social media pages declared McDonald's was getting rid of its Dollar Menu in 2016. (The offerings in question are actually listed under Dollar Menu & More.) The rumor spread quickly on Facebook and Twitter, with many users aggrieved about the purported changes. But the proclamation was not novel in 2015 (or 2016.) A 24 October 2013 CNNMoney article titled The end of McDonald's Dollar Menu as we know it similarly heralded such a change: A 4 September 2013 USA Today piece, titled McDonald's tests $1 menu with higher price points, reported: On 22 October 2013, The Atlantic published Why McDonald's Killed the Dollar Menu—in 1 Chart; the piece mourned the loss of the cheap eats options due to supply chain cost fluctuations: Those dire predictions weren't the first to warn about the future of the Dollar Menu. A KSL article dated 9 November 2012 reported that contemporaneous tweaks to it were unpopular, suggesting McDonald's had already rearranged the offerings in 2012 or earlier: Changes referenced in late 2012 were detailed in an earlier Huffington Post article titled McDonald's Dollar Menu Changes Will Eliminate Fries & Soda, Add Desserts, dated 8 March 2012. It held: The 2015-2016 version of the rumor claiming McDonald's was killing off its Dollar Menu again began in October 2015, in a MarketWatch article called McDonald’s all-day breakfast may be cheaper than the ‘Dollar Menu & More.' The report (based on a then-recent earnings call) explained that the latest changes were part of a years-long series of adjustments to what was once the Dollar Menu: In November 2015 Entrepreneur published an article titled McDonald's to Debut Its New Value Menu 'McPick' in 2016, maintaining: It wasn't true that McDonald's was getting rid of its Dollar Menu for 2016; changes to the original Dollar Menu dated back to at least 2012. Additionally, the subsequent Dollar Menu & More incarnation was not being retired: the chain simply introduced several new two for $2 options to its offerings. (en)
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