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  • 2021-01-04 (xsd:date)
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  • Did Amazon Prime Increase Its Membership Prices? (en)
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  • On Jan. 4, 2021, an online advertisement displayed the words: Amazon Prime Increased Its Prices. Now What? It appeared to refer to a purported recent price increase. The ad showed Amazon Prime boxes at a doorstep. However, this was somewhat misleading. As of Jan. 4, 2021, the prices for Amazon Prime's monthly and annual memberships had not increased since early 2018. Readers who clicked the advertisement were led to an advertorial-style page for the Capital One Shopping browser extension, which used to be known as Wikibuy. The source code for the page revealed that it was originally published almost three years earlier. The original publish date in the page's code was Jan. 30, 2018. The page included information about the browser extension that purports to help you save money while shopping online: It was true that in January 2018, an announcement was made that the monthly price for Amazon Prime would be increased from $10.99 to $12.99. BBC reported at the time that the annual membership price wasn't yet being changed: However, three months later in April 2018, The Seattle Times also reported that, in addition to its monthly rate hike, the Amazon Prime annual membership price would also be increasing from $99 to $119. The tech giant's Amazon Prime membership includes a wealth of shopping and entertainment benefits. As of January 2021, the monthly price for Amazon Prime in the U.S. was still $12.99, while the annual membership remained at $119. (en)
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