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On 31 December 2015, the British spoof and satire web site NewsThump posted an article parodying the innumerable Facebook-related hoaxes that have been prevalent of late on social media, such as rumors that the social media giant will be making all private posts public, or that the company's CEO, Mark Zuckerberg, is giving away money to users who share a particular message: Social media being what it is, an image from that spoof was circulated outside the context of the article, which led some Facebook users to inquire about whether what it said was true or not: NewsThump describes itself as Topical news satire from the UK and around the world. Never letting the truth ruin a good story. The spoof includes another made-up quote from Simone Williams, which alludes to another type of rampant Facebook posts, scams involving fake offers of merchandise giveaways:
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