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As the holiday season draws ever closer, rumors about toys go wild on social media; 2017 is no exception. In December 2017, a photograph showing a display of Perfect Petzzz toys (which are plush toy animals that appear to breathe while they sleep) appeared, accompanied by a message claiming that these products are made with real animal fur: Although it sounds like an urban legend, rumors that real animal fur has been found in products claiming to be made of faux fur are based on genuine news reports. In 2013, for instance, Neiman Marcus and two other retailers agreed to settle charges that they had falsely labeled certain products containing real fur as faux: In April 2017, Sky News reported that it had found several faux fur products that contained actual fur during an investigation: However, not one of these reports singled out the company Perfect Petzzz. In fact, the claim that the company used real fur in their faux fur products appears to be based on the unfounded assumptions of a single social media user. The earliest version of this photograph and rumor that we could uncover came from a 13 November 2014 Facebook post. Although the user claimed that the displayed Perfect Petzzz were made out of cat/dog fur!!!!!!, they revealed in the comment section that this theory was purely based on the realistic feel of the products: Of course, feeling like genuine fur is not the same as actually being genuine fur. Perfect Petzzz addressed this exact rumor in the FAQ section of their web site, saying that while they studied real animals in order to make their product more realistic, their Perfect Petzzz are made out of nylon: We reached out to Perfect Petzzz, but have not yet received a response.
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