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In September 2018, many Facebook users came across a message urging women to replace their profile pictures with a black square as part of a female blackout in support of victims of domestic abuse: Although a female blackout might be a good way to show what the world might be like without women, reposting this message also might not be the best tool for organizing such a demonstration. This viral Facebook message states that the female blackout will be held tomorrow. However, verbatim copies of this message have been circulating on Facebook for more than a year, which makes use of the temporally relative word tomorrow rather uninformative. This message began circulating in the wake of a legitimate blackout for women social media campaign created by the Red Heart Campaign, a project started by Australian journalist Sherele Moody to support victims of domestic violence, on 28 July 2017. A portion of the Red Heart Campaign's original message can be viewed below: It appears that the viral female blackout message started as an attempt to promote the Red Heart Campaign's July 2017 effort. As that post stated the event would take place tomorrow, however, the same message has continued to pop up at random times and now gives social media users the perpetual impression that a mass protest is being held on a day in the indeterminate future.
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