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Given that the concept for the band KISS drew upon comic book superheroes almost as much as upon music itself, they were a natural to feature someday in their very own comic. Sure enough, that came to pass in 1977 when Marvel Comics issued the first Super Special KISS comic book. Never one to pass up a good marketing opportunity, KISS willingly went along with a promotional gimmick invented to spur sales of the first edition. As Gene Simmons recalled: Sure enough, KISS members allowed their blood to be drawn during a concert stop, and they later flew up to New York to be photographed adding their vials of donated blood to a barrel of red ink. A notary public duly certified the authenticity of the process, and the notarized document was made available as the KISS comic book contract: A subsequent rumor maintained that, due to a mix-up at the printers', the batch of red ink containing the blood of KISS members was actually used for a print run of Sports Illustrated magazine and did not end up in the Marvel Comic as intended.
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