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  • 2018-12-04 (xsd:date)
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  • Did Smirnoff Troll President Trump in a Vodka Advertisement? (en)
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  • A photograph purportedly showing a snarky advertisement for Smirnoff brand vodka featuring an apparent dig at President Trump in its tagline that We'd be happy to talk about our ties to Russia under oath was recirculated on social media in December 2018. That photograph first popped up online when it was posted to Twitter by Kate Kosturski in June 2017. At that time, the U.S. news media were speculating over whether or not President Trump would testify under oath about his alleged ties to Russia: Twitter user Ida Bae Wells shared a photograph of another Smirnoff advertisement featuring the same slogan: These photographs do capture genuine advertisements for Smirnoff vodka, produced by the creative agency 72andSunny in the summer of 2017. Although this Trump-inspired campaign may have not sat well with some consumers, Mark Sandys, the Global Head of Beer, Baileys and Smirnoff at Diageo (Smirnoff's parent company), asserted that the overall response to the promotion was positive: Diageo global CMO Syl Saller opined that the advertisement probably worked as well as it did because it was just as much about Smirnoff as it was about President Trump: (en)
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