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A Facebook post resembling a genuine news item reporting that musician Kid Rock had been found dead at his home was circulated over 4th of July weekend in 2017: Although this post resembled a genuine news item, it was actually a product of the prank web site Channel23News.com. Channel23News.com enables users to prank their friends by creating and sharing fake news stories. The user provides the headline, a brief text about the fake news item, and an image, and the web site formats this content to resemble a genuine news bulletin posted via social media: Although these items resemble real news items when they are shared on social media, readers who click through to visit the underlying article and web site are greeted with a You Got Owned meme and the following disclaimer:
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