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An exchange between Costco founder Jim Sinegal and Costco CEO Craig Jelinek over the cost of their hot dog and soda combination — a staple of the brand that has not changed since 1985 — frequently goes viral on social media. As the story goes, Jelinek wanted to raise the price of the hot dog combo, and Sinegal did not take it well: The exchange, based on the testimony of Jelinek — the CEO who wanted to raise the price — is factual. He discussed it in an April 12, 2018, speech to a local chamber of commerce. His remarks, which were part of a broader message about problem solving, were summarized in several places including the website 425 Business: Because the story comes from Jelinek himself, the claim is true.
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